Why NOT to Include Branded Keywords in Your Google Ads Campaigns

Why NOT to Include Branded Keywords in Your Google Ads Campaigns

John Eberhard
Published on: 22/09/2026

Learn why businesses may want to separate branded keywords from non-branded Google Ads campaigns and how this can provide a clearer view of customer acquisition and advertising performance.

branded keywords Google Adsbranded Google AdsGoogle Ads branded keywordsnon branded keywordsGoogle Ads strategyGoogle Ads campaign structureGoogle Ads optimizationPPC advertisingGoogle Ads for businessesbranded search campaignscustomer acquisition Google AdsGoogle Ads reporting